Sensory Marketing and its Impact in Determining the Behavioral Patterns of Customers. JOURNAL OF UNIVERSITY OF BABYLON for Pure and Applied Sciences, [S. l.], v. 27, n. 5, p. 199–221, 2019. Disponível em: https://journalofbabylon.com/index.php/JUBPAS/article/view/2761. Acesso em: 19 apr. 2025.