The Effect of Hearing the Customer’s Voice in Achieving Sustainable Competitive Advantage: An Exploratory Study of the Opinions of Employees of Baghdad Soft Drinks Company. JOURNAL OF UNIVERSITY OF BABYLON for Pure and Applied Sciences, [S. l.], v. 28, n. 3, p. 326–354, 2020. Disponível em: https://journalofbabylon.com/index.php/JUBPAS/article/view/3421. Acesso em: 19 apr. 2025.