“The Effect of Hearing the Customer’s Voice in Achieving Sustainable Competitive Advantage: An Exploratory Study of the Opinions of Employees of Baghdad Soft Drinks Company”, JUBPAS, vol. 28, no. 3, pp. 326–354, Dec. 2020, Accessed: Apr. 19, 2025. [Online]. Available: https://journalofbabylon.com/index.php/JUBPAS/article/view/3421