The Effect of Hearing the Customer’s Voice in Achieving Sustainable Competitive Advantage: An Exploratory Study of the Opinions of Employees of Baghdad Soft Drinks Company. JUBPAS [Internet]. 2020 Dec. 31 [cited 2025 Jun. 26];28(3):326-54. Available from: https://journalofbabylon.com/index.php/JUBPAS/article/view/3421