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Architectural competitions were used to obtain a set of designs for architectural and urban projects and to present creative ideas to create architectural products in unique and unusual formulas that surpass their time and add symbolic and aesthetic value to their spatial and cultural context. The obsession with winning the competition motivates the architects to breach the stereotypical norms prevailing in the processes of creating an architectural form, and thus the research problem has arisen with (the lack of knowledge at the level of local studies about architectural competitions and its active link to processes that breach the familiar in the products of contemporary architecture). The research aims to develop a clear theoretical perception about Architectural competitions and their role as an inspiring catalyst for architects in breaching the familiar in order to reach creative contemporary architectural products. The research assumes the effectiveness of architectural competitions in breaching the familiar by imparting a set of formal and aesthetic characteristics first, material and functional second, and to achieve the objectives of the research, an analytical and descriptive approach was adopted for contemporary international projects, and then analyzed a group of previous studies and extracted the vocabulary of the theoretical framework and applied it to a research sample that included three projects Global, regional, and local and analyzed. The research concluded that formal characteristics are the most influential indicators in increasing the likelihood of a project winning the architectural competition.