The Role of Saudi Embassies Websites in Highlighting The KSA Mental Image to the Foreign Community: An Empirical Study

Abstract

This study aims to monitor and analyze the websites of the Saudi embassies and their role in highlighting the KSA mental image to the foreign community by applying it to a deliberate sample of three websites of the KSA embassies. These are the KSA websites of the Saudi Embassies in USA, Russia, and Greece. The study procedures required the use of two approaches: the media survey approach and the methodological comparison method, and the use of content analysis and questionnaire tools. The main results this study has arrived at are: the websites of Saudi embassies contribute to playing a good role in highlighting the positive mental image of the Kingdom among the foreign community, which indicates the effectiveness of these websites. It has also reached the multiplicity and diversity of communication strategies used through the websites of Saudi embassies in highlighting the mental image of the Kingdom of Saudi Arabia.