The Public’s Reliance on TV Reports to Enhance Information about Climate Changes: A Survey Study on Iraqi University Professors

Abstract

The research addresses “The Iraqi public’s reliance on television reports to enhance information about climate changes, a survey study on the teaching staff of the Department of Geography and Atmospherics and Department of Media at Mustansiriya University and Baghdad University.  This has not been addressed much, especially with regard to its independent variable,” television reports and its dependent, non-media variable (Climatic variables) because rare studies have dealt with the link between this independent variable and the dependent variable. The current study is locally considered the first one.

The researcher relied on hypotheses derived from dependence theory, which are as follows:

First: Assumptions of the dependence theory:

Reliance on television reports in cognitive aspects increases as climate changes intensify and their impact on the public worsens.

The public’s reliance on television reports enhances their information about climates changes.

Reliance on television reports on climate changes increases whenever their future implications are in the interest of undermining the negative effects of these changes

The research also sought to reveal the extent of the public’s dependence on the content presented in television reports related to climate, and to determine the role that television reports play in informing the public of information related to climate changes, and to identify the satellite channels their television reports related to climate changes the public is keen to watch.

This research is a descriptive one in type, and the researcher has used the survey method in collecting, classifying and analyzing information.

The research concluded with the most important results:

National Geographic and One Dopy channels are the two most watched channels from the sample.

Viewing reports contributed to enhancing public information associated with climate changes.

The researcher concluded that there is a relationship between viewing these reports and enhancing the information provided associated with climate changes.