A Study of Sports Marketing in Directorate of Youth and Sports in the Province of Babylon

Abstract

The researcher studied the importance of sports marketing for the employees of the Directorate of Youth and Sports in Babil Governorate. In order to identify the importance of sports marketing for the employees of the Directorate of Youth and Sports in Babil Governorate, the researcher used the descriptive approach. Babil Governorate, with 20 individuals for the survey sample and 60 persons for the basic study sample.

The most important results were the interest in establishing the logo or the logo of the Directorate of Youth and Sports in Babil province and attracting companies and businessmen to adopt a team or a player and to promote good publicity for their tournaments in order to develop their income with an official film as a means of advertising. In order to benefit from the purpose of advertising and marketing facilities, halls and stadiums of the Directorate of Youth and Sports in times of its activities. In addition to the above, the media coverage of sporting events is a catalyst for financiers, If it is necessary to use sports marketing that is in line with the latest technology in the field of sports marketing, including the establishment of sites on the Internet so easy to visit each person to follow up news and marketing tournaments and knowledge of its activity.