Adaptation of Traditional Media to The Digital Environment and its Implications for the Public Field Survey Study

Abstract

In light of the recent communication developments and the emergence of the Internet as an alternative to media, the traditional media (press-radio-TV) perceive the seriousness of the reflection of these developments on their existence and presence, intensifying efforts to adapt to these variables so that they remain on the one hand and establish a new communication system with their audiences. The screen is an alternative to printing boards in the case of press, and alternative communication sites for radio and television.

  Described as adaptation, which means harmony and harmony with the environment and the environment, the study of its effects and implications on the masses is a necessary necessity to show whether the traditional media is over for them. Or has it been redesigned communication lines and consistency according to the variables, and will be the public of Baghdad province field for this study.