Aesthetics of Fantasia in Contemporary Digital Advertising

Abstract

The current research studies (Fantasia aesthetics in contemporary digital advertisingThe research included four chapters, the first chapter dealt with (the methodological framework of the research) represented by the problem of the research, its importance and the need for it, as well as the objective of the research, which aims to identify (Fantasia aesthetics in contemporary digital advertisingThe chapter also contained the limits of the research and the definition of its terms.

The theoretical framework included three topics, the first topic dealt with a study (Fantasia in contemporary philosophical thought), while the second research included (conceptual fantasyAs for the third topic, it was concerned with the study of (contemporary digital advertising), and the theoretical framework ended with the researcher reviewing and discussing previous studies, in addition to the indicators concluded by the framework.

As for the third chapter, it was devoted to the research procedures and was represented by a community, while the research sample reached (2) a model that was chosen in an intentional way. The researcher reviews some of the results as follows:

1- The creative work came to achieve psychological dimensions seeking existential themes that were manifested through the structural elements (line, texture, shape, image) implemented according to an ingenious allegorical formulation that mixed with reality and imagination, which gave it the pragmatic reading as in models (1), (2).

2- The product of the art of design is characterized by the encoded spiritual discourse, through its digital formative structure full of the semantic sign that carries within it a veiled content that is marked by the intention of transmission, so the work came (1), (2) carrying an implicit signification that has been socially adapted according to traditions and customs, thus achieving a dimension Subjectively, objectively, individually and societally.

Among the most important conclusions reached by the researcher:-- Fantasia is based on a fertile knowledge and artistic ground because it is the fruit of an aesthetic pursuit with cultural and historical roots, which made its topics a mixture of ideological discourse that reflects cultural / societal events.

3- The aesthetic dimensions of fantasy varied through its manifestations in the structure of the digital advertising design according to various methods used by the designer to disclose the intention of the message that carried psychological contents, and with this mechanism the digital advertisement became a proposition and an agent for a Problems of contemporary life experienced by LaA person, whether social or psychological, and at the same time, produces a creative space in which a person finds an outlet for him through which he expresses the rapidly growing desires and inclinations, as is the case in the nature of contemporary life.

One of the most important recommendations reached by the researcher, she :- 1- The necessity of directing students' taste towards holding electronic exhibitions that include digital arts, including design, so that students can contemplate technological developments and benefit from their data.

4- Holding educational courses and workshops on the use of electronic programs towards website platforms and the World Wide Web to train students on the mechanism of instant and free interaction with computer technology and develop students' capabilities in expressive artistic performance.